Editor Asking The Right Questions Erica Shatzer What is your mobile self-storage business doing to cut costs in 2010? doing more of the cost cutting we did in 2009, but growth is still our primary objective. We are by no means in the mature phase of the business cycle and need to focus on growing the business. We have still seen growth for Go and the portable storage container industry despite the poor economy. Cost cutting is not done strictly to fatten our bottom line in 2010. Cost-cutting also allows us to re-allocate money to our most effective marketing and growth plans. Among our advertising suppliers, there is competition for our ad dollars. The ad suppliers who have shown or promise us the best return on investment stand to receive a larger share of the ad budget in 2010 and other ad suppliers are out. We will always look to cut costs so we can then invest more money into our organization. We have our employees thinking about how to get more money from other areas to pour into our growth strategy. Here at been lucky enough to have made the right business decisions and the right strategic moves that allowed us to thrive even during these tough economic times. currently has an extremely successful mobile self-storage branch in San Francisco. Due to the overwhelming success of that first branch, will also be expanding operations to several new cities including Los Angeles, Miami, Philadelphia, Chicago, and the New York metro area. It is always good to examine your budget and costs and try to streamline your resources as effectively as possible. As a preemptive precaution, has cut costs by investing in technology that would streamline their online reservation system, online inventory management, and provide customers more tools to go through most of the reservation process on their own through an easyto-use client interface. We are confident that in the next few months, when the new Moishes.com rolls out, clients across the board will be happy with their overall experience. Cutting costs has actually been a win-win for The experience is going to be more seamless and the cost per client will be lowered significantly! Carey Go Lang Moving Boost Your Bottom Line Adding revenue is easy when you offer tenant insurance from MiniCo. Pay-With-Rent tenant insurance program provides a no-hassle way to increase your revenue. MiniCo offers: Higher average customer participation than mail-in programs Reduced liability exposure in the event of a customer claim Immediate administrative fees paid to you No quotas, no minimums California License The MiniCo Pay-With-Rent tenant insurance program is not available in all states. Use a QR Code reader on your mobile device to access additional content. Second Quarter 2010 Mobile Self-Storage Magazine